Terms of Use | Florence AI
F
Florence AI

Terms of Use

These Terms of Use govern your access to and use of Florence AI ("the Service"), operated by Nightingale HQ Ltd. By using the Service you agree to these terms.

1. About Us

Florence AI is provided by Nightingale HQ Ltd, a limited company registered in England and Wales under company number 11725529.

  • Registered address: Ty Merlin Caerphilly Business Park, Van Road, Caerphilly, Wales, CF83 3GS
  • Contact: TalkToUs@GoSmarter.ai

2. Acceptance of Terms

By accessing or using the Service you accept and agree to be bound by these Terms of Use and our Privacy Policy. If you do not agree, please do not use the Service.

3. Description of Service

Florence is an AI-powered strategy development platform that helps organisations create and implement AI strategies. It provides tools for business model mapping, industry analysis, strategy generation, and project planning.

4. Accounts & Eligibility

You must create an account to use the Service. You are responsible for maintaining the confidentiality of your credentials and for all activity that occurs under your account. Accounts are for individual use; do not share credentials.

5. Data Usage & Privacy

We handle your personal data as described in our Privacy Policy. In summary:

  • Individual data protection: we will never sell or disclose your individual data, company information, strategies or project details to any third party outside those you explicitly share with.
  • Aggregate analysis: we may use anonymised, aggregated data for statistical analysis and benchmarking.
  • Research: we may publish research using aggregated, anonymised insights only.

6. Data Security

We apply industry-standard measures including encryption in transit and at rest, access controls, and Row-Level Security to protect your data.

7. User Responsibilities

  • Maintain the confidentiality of your account credentials.
  • All activities that occur under your account.
  • Ensure your use of the Service complies with applicable laws and regulations.
  • The accuracy of information you provide to the Service.
  • Not to attempt to reverse-engineer, disrupt, or misuse the Service.

8. Intellectual Property

Content you create using the Service remains your intellectual property. We retain rights to the underlying platform, algorithms, and aggregated insights derived from anonymised data.

9. AI-Generated Content

The Service uses AI to generate suggestions and content. While we strive for accuracy and relevance, AI-generated content should be reviewed and validated before use. We do not guarantee its accuracy, completeness, or suitability for any particular purpose.

10. Sharing & Collaboration

When you share strategies with collaborators, you grant them access according to the role you select (Owner, Editor or Viewer). You are responsible for managing access and revoking it when appropriate.

11. Agent & MCP Integrations

You may connect third-party AI agents via our Model Context Protocol (MCP) endpoint. Connections are scoped to your account and can be revoked at any time. You are responsible for the third-party clients you authorise.

12. Service Availability

We strive to maintain high availability but do not guarantee uninterrupted access. We may perform maintenance or updates that temporarily affect availability.

13. Limitation of Liability

To the fullest extent permitted by law, Nightingale HQ Ltd shall not be liable for any indirect, incidental, special or consequential damages arising out of or in connection with your use of the Service.

14. Changes to Terms

We may update these terms from time to time. Continued use of the Service after changes constitutes acceptance of the updated terms.

15. Governing Law

These terms are governed by the laws of England and Wales.

16. Contact

Questions about these terms? Email TalkToUs@GoSmarter.ai.

Last updated: July 2026